Fakt helps companies in a number of ways, including:
Validate concepts by going straight to your target audience to optimize your investments.
Understand the size of your market, what your competition is doing (and not doing), and your optimal customer in order to improve your marketing and sales strategies.
New Product Building
Design and position a new product efficiently by understanding what features your product should have to make the biggest impact. Where should it be sold? For how much? How should it be positioned and packaged? Product testing will help you cut down on time and cost to market.
Build brand loyalty by understanding your customers' perceptions, likes and dislikes. Discover how your customers engage and view your products and services, understand how you rate against your competition, and learn what you can do to improve your product or offer.
Test your campaigns and promotions to better understand if your concepts, sales messages, offers and channels are working. Help to ensure that the investment you make in your marketing campaign sees a return.
Customer Journey Development
In today’s complex marketplace you need to understand how your customers are finding and purchasing your products, be it in a physical store, online or through an app. Once you have a firm understanding of their unique journeys you can increase customer satisfaction.
Iron out any part of your launch that’s underperforming and enhance the areas of your product and service that your customers value.
Brand Testing and Measurement
Measure the health of your brand by testing your brand’s performance in detail. This helps you continuously enhance the long-term health of your product or solution.